American Red Cross
The Red Cross is a multinational organization that provides emergency relief and resource distribution around the world. As most non-profits struggle for donations due to the lack of perceived benefits to the donor, this campaign is a reminder that all of us, no matter who we may be or what separates us, in fact need each other.

Manifesto:
As different as we all may seem, each of us carries about ten pints of the most vital liquid in the world in us, supplying our organs and lives. When one of us has a fall, others gather around to help them back up - that's what it means to be human. That no matter how different we all might think we are, created into different classes, races, lifestyles, we are all fundamentally the same.

Tagline:
the color that unites us

tags: Red Cross, blood, color, charity, humanitarian, third worldaid, the color that unites us